Last updated: 25 June 2025

At National Masonry Academy, your privacy matters. We collect and use data so we can deliver your training, track your progress, and improve your experience. We don’t sell your data. Ever.

This policy explains what we collect, how we use it, and your rights.

1. Who we are

We’re the National Masonry Academy, a UK-based training provider delivering masonry and construction education. Our website address is: https://nationalmasonry.academy

If you have questions, contact us at: info@nationalmasonry.academy

2. What we collect

We collect personal data when you:

• Create an account

• Enrol in a course

• Complete a quiz or download a resource

• Contact us

• Visit the website (automatically via cookies)

Data we collect includes:

• Name and email address

• Company or organisation (if given)

• Course progress and quiz scores

• Payment confirmation (handled by secure third-party services)

• IP address, browser type, and general location (from cookies)

3. How we use your data

We use your data to:

• Give you access to your courses and resources

• Track your learning progress

• Provide support if you get stuck

• Analyse how the site is used (so we can improve it)

• Show relevant ads (only if you accept cookies)

We process your data based on legitimate interest, contractual necessity (you signed up for a course), and consent (for tracking/marketing cookies).

4. Who we share data with

We do not sell your data.

We only share data with services that help us run the site, and only as needed:

• Google Analytics / Google Ads – analytics and remarketing

• Facebook Pixel – to track ad performance

• LinkedIn Insight Tag (if used) – campaign performance

• Email software – to send you course updates (like MailerLite or Mailchimp)

• Course platform integrations – to host and deliver video training (e.g. Synthesia, Vimeo, or similar)

• Payment processors – to securely handle payments (Stripe, PayPal, etc.)

They only use your data to help us deliver our services. Nothing else.

5. Your rights

You have the right to:

• Access your personal data

• Correct anything inaccurate

• Ask us to delete your data

• Withdraw consent at any time

• Complain to the ICO if you think we’ve handled your data badly

To exercise any of these rights, email us at info@nationalmasonry.academy

6. How long we keep your data

We keep your account and course history for as long as you’re enrolled — or until you ask us to delete it.

We retain anonymised analytics data (like visits, device type, country) for up to 26 months, as per Google’s standard.

7. Cookies & tracking

We use cookies for:

• Essential site functionality

• Tracking your course progress

• Analytics (Google Analytics)

• Advertising performance (Facebook/LinkedIn/Google)

• Video content (YouTube/Vimeo embeds)

See our cookie policy for full details and how to control them.

8. Children’s privacy

Our courses are aimed at adults working in the construction industry. We do not knowingly collect data from children under 16.

9. Changes to this policy

We may update this policy from time to time. When we do, we’ll update the “Last updated” date at the top.

If anything major changes, we’ll email you.